Sram corporation has been doing an excellent job buying out the right companies in their quest of global bicycle component domination, sooner or later people just might be saying ’shimano who?’. One of their latest investments is already bearing fruit, welcome to the next potential bicycle movement, the Hammerschmidt. Kinda hard to put into words without getting too technical, watch the videos on the site, truly innovative stuff. Also great to see the marketing reflect the quality of the product, keep it up Sram.